Question 1

How do I compare GTM performance across portfolio companies that all measure pipeline, ARR, and churn differently — without forcing everyone onto the same CRM?

Accepted Answer

Andru scores every company on the same model: ICP clarity, pipeline efficiency, buying-committee coverage, concentration risk.

You stop reconciling eight board decks into one story. The comparison is already made.

The same model runs before you buy a company and before you sell one — GTM diligence pre-close, revenue-quality defence pre-exit.

Question 2

How do I make GTM a board-defensible, consistently measured operating capability across the whole portfolio — not a one-off engagement at each company?

Accepted Answer

A one-off assessment produces a document that decays; the measurement stops when the engagement ends. Andru installs the same instrument at each company and keeps it running, so readiness is re-measured continuously rather than re-diagnosed annually. Baselines are signed artifacts, every number traces to its inputs, and shared artifacts carry a cryptographic seal so figures can be verified rather than trusted. GTM becomes a standing operating capability with an audit trail, not a recurring consulting purchase.

Question 3

What does GTM due diligence actually cover, beyond the financials a QoE already checks?

Accepted Answer

A quality-of-earnings review tests whether the revenue was real. GTM diligence tests whether it will repeat. That means customer concentration and the retention risk inside the top accounts, whether pricing sits above or below market, whether the sales motion is documented or lives in two people's heads, ICP coherence across the customer base, and whether pipeline stages reflect real buying behaviour or were staged to flatter win rates. Andru runs this as a scored diagnostic pre-close and re-runs it post-close as the operating baseline.

Question 4

How do we defend revenue quality before an exit, rather than scrambling in the data room?

Accepted Answer

Buyers now run deep CRM dives and find pipeline staged late to inflate win rates, month-to-month contracts presented as recurring revenue, and unexplained customer concentration. Andru surfaces those patterns 18–24 months ahead by tracking pipeline hygiene, contract mix, concentration, and NRR against a signed baseline — so the revenue narrative is built continuously and the artifacts already exist when diligence starts.

Question 5

What is Andru?

Accepted Answer

Andru is a go-to-market operating system for portfolios. It measures GTM the same way at every company you hold, does the work to close the gaps it finds — rehearsing teams against the buying committee, building the artifacts, and pushing them into CRM, email and Slack — and produces evidence that holds up in a board room. It is not a dashboard: the readiness score is one output of a system that also does the work.

Question 6

Who should use Andru?

Accepted Answer

Andru is built for PE operating partners and heads of portfolio operations who need comparable GTM readiness across four to fifteen holdings without growing the team, and for VC platform leads who need one program across thirty to eighty founders without becoming the bottleneck. Technical founders use it directly for the same instrument applied to a single company.

Question 7

How is Andru different from a Big 4 assessment, or from tools like Clay, Gong, and Clari?

Accepted Answer

A Big 4 portfolio assessment costs roughly $500K–$2M and runs 12–20 weeks. It produces excellent analysis, and the measurement stops when the team leaves. Tools like Clay, Gong, and Clari are strong inside a single company but have no cross-company layer, so they cannot answer a portfolio question. Andru does both halves: it diagnoses and executes, installed identically at every company so the numbers are comparable, and it keeps running after any engagement ends.

Question 8

Does Andru integrate with AI agents and existing systems?

Accepted Answer

Yes. Andru provides an MCP (Model Context Protocol) server so AI agents such as Claude can access readiness scoring, persona profiles, messaging frameworks, and competitive positioning directly, and it supports the A2A agent-to-agent protocol for multi-agent workflows. It reads from Gmail, Google and Outlook Calendar, HubSpot, Salesforce, Slack, Teams and Notion, and pushes finished work back into CRM, email, Slack and LinkedIn.

Question 9

Who founded Andru?

Accepted Answer

Andru was founded by Brandon Geter, who spent over a decade in B2B sales leadership at companies including Apttus and Sumo Logic. He built Andru after watching go-to-market remain the least-instrumented function in companies where finance, operations, and talent were all measured and comparable.

GTM is the only function you can't compare across your portfolio.

The gap doesn't show up until it's expensive.

One instrument. Every company. Same units.

It doesn't just find the gap. It closes it.

Across the portfolio

Into the buying committee

Toward the right investor

Against the vendor

An answer that survives the room.

What you'd do instead.

A Big 4 assessment

Build it internally

Point tools

Who it's for.

PE operating partners

VC platform teams