Why ICP Clarity Changes Everything
The research is clear. Founders who define their ideal customer close more deals, faster.
The Research Is Clear
Companies that define their ICP and buyer personas consistently outperform those that don't.
of companies exceeding revenue goals have documented personas vs. 26% who miss them
Source: Forrester Research →What Successful Founders Say About ICP
“I didn't think about ICPs whatsoever. Looking back, that's part of the reason PMF took so much time.”
Boris Jabes
CEO, Census
via Lenny's Newsletter
“We did not think about ICP. I wish we did earlier on. It's one of my biggest mistakes.”
Mathilde Collin
CEO, Front
via Lenny's Newsletter
“We tried the ICP exercise 17 times in the early days. We didn't have an ICP at all... we tried a lot.”
Ali Ghodsi
CEO, Databricks ($30B+)
via Lenny's Newsletter
“I didn't think about ICPs whatsoever. Looking back, that's part of the reason PMF took so much time.”
Boris Jabes
CEO, Census
via Lenny's Newsletter
“We did not think about ICP. I wish we did earlier on. It's one of my biggest mistakes.”
Mathilde Collin
CEO, Front
via Lenny's Newsletter
“We tried the ICP exercise 17 times in the early days. We didn't have an ICP at all... we tried a lot.”
Ali Ghodsi
CEO, Databricks ($30B+)
via Lenny's Newsletter
The Cost of Guessing Your Customer
Toggle to compare the impact of ICP-driven strategy
How It Works
From product description to detailed buyer personas in under 2 minutes
Describe Your Product
Tell us what your product does and who it is for. Takes just 30 seconds.
Andru Analyzes Market
Andru analyzes your market positioning, competition, and buyer psychology in real-time.
Get Detailed Personas
Receive comprehensive buyer personas, pain points, and sales plays. Export in any format.
Frequently Asked Questions
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