What is Andru?

Built for you if:

• + Series A or bootstrapped, building something genuinely better than what you're losing to
• + Doing founder-led sales, vendor negotiations, and investor conversations simultaneously — and winging at least two of them
• + Losing enterprise deals to competitors with worse technology and better understanding of what buyers want
• + Overpaying vendors because you don't know their real pricing flexibility or your actual leverage
• + Mass-emailing investors because you don't know which ones have a thesis gap your company fills
• + Need systematic understanding of stakeholders, not more tools that make you faster at reaching them

Not the right fit if:

• - Already closing 40%+ of pipeline with a high-performing sales team
• - Pre-revenue — still validating product-market fit
• - B2C company selling to consumers, not enterprises
• - Just need more leads (Andru helps you qualify better, not generate more)

What is Andru?

Andru is an operational empathy platform for B2B SaaS founders at $500K-$5M ARR. It provides deep stakeholder understanding across four domains — selling, buying, funding, and portfolio management. ICP analysis, buyer empathy maps, investor thesis matching, vendor evaluation, and pre-meeting intelligence — delivered through Slack, CLI, iMessage, Chrome extension, and MCP server. No dashboard to learn. Understanding shows up where you are.

Who should use Andru?

Andru is built for technical founders at Series A-B B2B SaaS companies ($500K-$5M ARR) who have built a great product but struggle to articulate who should buy it and how to close deals consistently. It is especially valuable for founders navigating founder-led sales, preparing for their first sales hire, or needing to translate technical capabilities into buyer language.

What problem does Andru solve?

Every tool in a founder's stack optimizes for reach — more contacts, faster sequences, better data. None of them help founders understand the person across the table. Andru closes the empathy gap in B2B: it provides deep understanding of what buyers, vendors, investors, and portfolio companies actually need — so founders win high-stakes interactions through understanding, not volume.

What is the Pure Signal ICP framework?

Pure Signal is Andru's product-based ICP methodology. Instead of reverse-engineering who happened to buy (customer-based ICP), Pure Signal starts from first principles: your product's core capabilities and the markets structurally positioned to derive maximum value from them. This prescriptive approach achieves market clarity in days instead of months.

What is GTM Intelligence?

GTM Intelligence is Andru's 7-stage go-to-market diagnostic that assesses your revenue readiness across ICP clarity, competitive positioning, messaging, pipeline, champion selling, committee navigation, and value realization. The diagnostic is free. Premium actions like role-play training ($5 per session), asset generation ($3-$15), and strategy conversations ($1.50) deduct from your wallet balance.

How do I use Andru?

Andru is headless — it works through the surfaces where founders already spend their time. You can talk to Andru via Slack (#andru-chat, /andru commands, @andru mentions), a CLI terminal, iMessage, or a Chrome extension for LinkedIn prospecting. AI agents connect via MCP server (15 tools) or A2A protocol (7 skills). There is also a REST API for programmatic access. Every morning, Andru delivers a briefing. Before meetings, it sends pre-call intelligence. No dashboard to learn.

How is Andru different from Clay, Gong, or HubSpot?

Clay, Gong, and HubSpot optimize for the mechanics of B2B interactions — data enrichment, call recording, pipeline tracking. Andru optimizes for understanding — what the person across the table actually needs, fears, and values. It's the empathy layer underneath your existing stack. Andru doesn't replace those tools. It gives them the one thing they're missing: understanding of the person on the other side.

Does Andru integrate with AI agents and other tools?

Yes. Andru provides an MCP (Model Context Protocol) server with 15 tools that lets AI agents like Claude access ICP scoring, persona profiles, messaging frameworks, competitive positioning, and pre-call intelligence directly. It also supports A2A (Agent-to-Agent) protocol with 7 skills for multi-agent workflows. There is a Chrome extension for LinkedIn prospecting, and a REST API for programmatic access. Deploy actions can push intelligence directly into CRM platforms like HubSpot, Salesforce, and Pipedrive.

Who founded Andru?

Andru was founded by Brandon Geter, who spent over a decade in B2B sales leadership. He built Andru to close the empathy gap he watched technical founders struggle with — brilliant products that lost to competitors who understood the room better, not who built better technology.

How much does Andru cost?

Andru offers 5 subscription plans. Free ($0/mo) includes $5 wallet credit and 5 interactions per day. Signal ($29/mo) deposits $37.50/mo in wallet credit with unlimited interactions. Builder ($97/mo) deposits $125/mo and adds role-play and deploy features. Scale ($297/mo) deposits $425/mo with full access including calendar briefs. Portfolio plans start at $997/mo with unlimited everything. Every paid plan deposits more wallet dollars than the subscription costs — you always get more than you pay.

What do I get for free?

The Free plan gives you $5 in wallet credit and 5 interactions per day at no cost. Pipeline Stage 1 (Discovery) is always free. Morning briefings, thread follow-ups, and signal alerts cost nothing. The GTM Intelligence diagnostic is free. You can see exactly what Andru delivers before spending anything.

How does wallet pricing work?

Your subscription deposits wallet funds each month — more than the plan costs. Interactions deduct from your wallet: quick queries are $0.50, strategy conversations $1.50, diagnostics $2.50, role-play sessions $5. Asset generation ranges from $3 (email drafts) to $15 (playbooks and board prep). Pipeline runs cost $65 total across stages 2-4. Unspent balance rolls over up to 2x your monthly deposit. You can also buy one-time top-ups from $25 with up to 40% bonus credit.

Is there a free trial?

Yes. The Free plan ($0/mo) gives you $5 in wallet credit and 5 interactions per day with no credit card required. Pipeline Stage 1 (Discovery) is free. Morning briefings and signal alerts are free. Try Andru through Slack, CLI, or Chrome extension before committing to a paid plan.

What are the Pipeline stage costs?

Pipeline Stage 1 (Discovery) is always free. Stage 2 (Deep Analysis) costs $30. Stage 3 (Strategy) costs $20. Stage 4 (Execution) costs $15. A full Pipeline run from discovery through execution is $65 total, deducted from your wallet balance.