What is Andru?

Built for you if:

• + Series A or bootstrapped, building something genuinely better than what you're losing to
• + Doing founder-led sales, vendor negotiations, and investor conversations simultaneously — and winging at least two of them
• + Losing enterprise deals to competitors with worse technology and better understanding of what buyers want
• + Overpaying vendors because you don't know their real pricing flexibility or your actual leverage
• + Mass-emailing investors because you don't know which ones have a thesis gap your company fills
• + Need systematic understanding of stakeholders, not more tools that make you faster at reaching them

Not the right fit if:

• - Already closing 40%+ of pipeline with a high-performing sales team
• - Pre-revenue — still validating product-market fit
• - B2C company selling to consumers, not enterprises
• - Just need more leads (Andru helps you qualify better, not generate more)

How do I compare GTM performance across portfolio companies that all measure pipeline, ARR, and churn differently — without forcing everyone onto the same CRM?

Andru scores every company on the same model — ICP clarity, pipeline efficiency, buying-committee coverage, concentration risk — and reads from whatever system each company already runs. Companies keep HubSpot, Salesforce, or their own spreadsheets; Andru normalises the definitions so the comparison happens above the CRM layer, not by migrating everyone onto one. The result is portfolio numbers in the same units, without a system-consolidation project.

How do I make GTM a board-defensible, consistently measured operating capability across the whole portfolio — not a one-off engagement at each company?

A one-off assessment produces a document that decays; the measurement stops when the engagement ends. Andru installs the same instrument at each company and keeps it running, so readiness is re-measured continuously rather than re-diagnosed annually. Baselines are signed artifacts, every number traces to its inputs, and shared artifacts carry a cryptographic seal so figures can be verified rather than trusted. GTM becomes a standing operating capability with an audit trail, not a recurring consulting purchase.

What does GTM due diligence actually cover, beyond the financials a QoE already checks?

A quality-of-earnings review tests whether the revenue was real. GTM diligence tests whether it will repeat. That means customer concentration and the retention risk inside the top accounts, whether pricing sits above or below market, whether the sales motion is documented or lives in two people's heads, ICP coherence across the customer base, and whether pipeline stages reflect real buying behaviour or were staged to flatter win rates. Andru runs this as a scored diagnostic pre-close and re-runs it post-close as the operating baseline.

How do we defend revenue quality before an exit, rather than scrambling in the data room?

Buyers now run deep CRM dives and find pipeline staged late to inflate win rates, month-to-month contracts presented as recurring revenue, and unexplained customer concentration. Andru surfaces those patterns 18–24 months ahead by tracking pipeline hygiene, contract mix, concentration, and NRR against a signed baseline — so the revenue narrative is built continuously and the artifacts already exist when diligence starts.

What is Andru?

Andru is a go-to-market operating system for portfolios. It measures GTM the same way at every company you hold, does the work to close the gaps it finds — rehearsing teams against the buying committee, building the artifacts, and pushing them into CRM, email and Slack — and produces evidence that holds up in a board room. It is not a dashboard: the readiness score is one output of a system that also does the work.

Who should use Andru?

Andru is built for PE operating partners and heads of portfolio operations who need comparable GTM readiness across four to fifteen holdings without growing the team, and for VC platform leads who need one program across thirty to eighty founders without becoming the bottleneck. Technical founders use it directly for the same instrument applied to a single company.

How is Andru different from a Big 4 assessment, or from tools like Clay, Gong, and Clari?

A Big 4 portfolio assessment costs roughly $500K–$2M and runs 12–20 weeks. It produces excellent analysis, and the measurement stops when the team leaves. Tools like Clay, Gong, and Clari are strong inside a single company but have no cross-company layer, so they cannot answer a portfolio question. Andru does both halves: it diagnoses and executes, installed identically at every company so the numbers are comparable, and it keeps running after any engagement ends.

Does Andru integrate with AI agents and existing systems?

Yes. Andru provides an MCP (Model Context Protocol) server so AI agents such as Claude can access readiness scoring, persona profiles, messaging frameworks, and competitive positioning directly, and it supports the A2A agent-to-agent protocol for multi-agent workflows. It reads from Gmail, Google and Outlook Calendar, HubSpot, Salesforce, Slack, Teams and Notion, and pushes finished work back into CRM, email, Slack and LinkedIn.

Who founded Andru?

Andru was founded by Brandon Geter, who spent over a decade in B2B sales leadership at companies including Apttus and Sumo Logic. He built Andru after watching go-to-market remain the least-instrumented function in companies where finance, operations, and talent were all measured and comparable.

How much does Andru cost?

Andru offers 5 subscription plans. Free ($0/mo) includes $5 wallet credit and 5 interactions per day. Signal ($29/mo) deposits $37.50/mo in wallet credit with unlimited interactions. Builder ($97/mo) deposits $125/mo and adds role-play and deploy features. Scale ($297/mo) deposits $425/mo with full access including calendar briefs. Portfolio plans start at $997/mo with unlimited everything. Every paid plan deposits more wallet dollars than the subscription costs — you always get more than you pay.

What do I get for free?

The Free plan gives you $5 in wallet credit and 5 interactions per day at no cost. Pipeline Stage 1 (Discovery) is always free. Morning briefings, thread follow-ups, and signal alerts cost nothing. The GTM Intelligence diagnostic is free. You can see exactly what Andru delivers before spending anything.

How does wallet pricing work?

Your subscription deposits wallet funds each month — more than the plan costs. Interactions deduct from your wallet: quick queries are $0.50, strategy conversations $1.50, diagnostics $2.50, role-play sessions $5. Asset generation ranges from $3 (email drafts) to $15 (playbooks and board prep). Pipeline runs cost $65 total across stages 2-4. Unspent balance rolls over up to 2x your monthly deposit. You can also buy one-time top-ups from $25 with up to 40% bonus credit.

Is there a free trial?

Yes. The Free plan ($0/mo) gives you $5 in wallet credit and 5 interactions per day with no credit card required. Pipeline Stage 1 (Discovery) is free. Morning briefings and signal alerts are free. Try Andru through Slack, CLI, or Chrome extension before committing to a paid plan.

What are the Pipeline stage costs?

Pipeline Stage 1 (Discovery) is always free. Stage 2 (Deep Analysis) costs $30. Stage 3 (Strategy) costs $20. Stage 4 (Execution) costs $15. A full Pipeline run from discovery through execution is $65 total, deducted from your wallet balance.