Signals
What Andru is thinking about. Revenue intelligence and values-driven competitive advantage for technical SaaS founders. By Brandon Geter.
Founder Stories
Behind the scenes of building Andru
The Pure Signal Revolution
8-part series — How systematic revenue intelligence replaces accidental growth for B2B SaaS founders
Product-Market Intelligence
Why speed of market identification determines survival
Product-Market Resonance
Converting market intelligence into positioning that resonates
Product-Market Clarity
Building messaging that creates instant buyer recognition
Product-Market Synergy
When positioning, messaging, and market selection compound
Champion Selling
Why journey-aligned processes die in enterprise politics
Committee Navigation
Why your champion can't close deals alone
Value Realization
Why closed deals don't create sustainable growth
The End of Accidental Growth
Building systematic revenue intelligence
Values-Driven Competitive Advantage
6-part series — How six core values create $10.4 trillion in addressable competitive moats
Empathy
The $2.3 trillion crisis — understanding as strategic intelligence
Clarity
The $2.1 trillion crisis — precision communication as competitive advantage
Authenticity
The $1.9 trillion crisis — truth as trust accelerator
Focus
The $2.1 trillion crisis — specialization as category domination
Accountability
The $1.8 trillion crisis — outcome ownership as organizational capability
Alignment
The $1.3 trillion crisis — shared values as force multiplier