Revenue Intelligence, Powered by AI
We're building the future of revenue operations for B2B SaaS companies. No more guessing who your ideal customers are or how to sell to them.
Our Mission
90% of startups fail—not for lack of market need, but for lack of market clarity. They reverse-engineer accidents into strategy. They chase relationship wins contaminated by founder connections, discount-driven purchases, and timing luck. They mistake tactical flexibility for strategic direction.
Without Product-Market Intelligence (which markets structurally need you), Product-Market Resonance (what resonates with buyers), and Product-Market Clarity (translating tech to strategic outcomes), you don't have product-market fit. You have product-market illusion.
Andru solves the market clarity crisis. We deliver the complete three-layer intelligence stack that transforms how technical founders achieve product-market fit at enterprise scale—in 72 hours, not 6 months.
I Built This Because I Needed It
March 2024. My board asked the question I'd been dreading: "Who's your ICP?"
I froze. We were at $4M ARR. Pipeline was full. But I couldn't articulate who we were actually selling to. "Mid-market SaaS companies" was as specific as I could get.
That week, I hired a $15K/month consultant. Six weeks and $90K later, they delivered a 47-page deck that sat in Google Drive collecting dust. My sales team never used it.
Meanwhile, my close rate kept dropping. Sales cycle ballooned to 8 months. I was burning $20K/month on tools my team couldn't explain the ROI for.
Then my VP of Sales quit. Her exit interview: "I don't know who we're selling to or why they should buy."
That's when it clicked. The problem wasn't just bad ICP research. It was lack of market clarity—the systematic framework for achieving product-market fit at enterprise scale.
I needed three layers of intelligence: Which markets structurally need us (Product-Market Intelligence). What resonates with buyers (Product-Market Resonance). How to translate our tech into strategic outcomes (Product-Market Clarity).
So I built Andru. Not as a consultant replacement. As the AI platform that delivers complete market clarity—Intelligence, Resonance, and Clarity—in 72 hours, not 6 months.
If you're a technical founder stuck at Series A, spending more time defending your pipeline than building product—I built this for you.
Because you shouldn't have to burn $90K and 6 months to figure out who to sell to.
Join Our Beta Launch
We're launching December 1, 2025 with 65 founding member spots. Pay $497/month during early access, then $750/month forever (vs $1,250 standard). Save $6,000/year, every year.
Who This Is For (And Who It's Not)
✓ Andru Is Built For:
Series A Technical Founders
You built the product. Now you need to figure out sales. You're at $2-10M ARR and the board is asking about your GTM strategy.
Founders Hiring Their First VP of Sales
You're about to spend $180K+ on sales leadership. They're going to ask "What's our ICP?" on Day 1. You need the answer ready.
Founders Drowning in Sales Chaos
Pipeline is full but nothing closes. Sales cycle is 6+ months. You're spending $20K+/month on tools nobody uses. Something has to change.
Founders Who Need Answers, Not Consultants
You don't have 3 months and $90K for a consulting engagement. You need ICP clarity this week, not next quarter.
✗ Andru Is NOT For:
Companies With High-Performing Sales Teams
If you're already closing 40%+ of pipeline and scaling predictably, you don't need us. Keep doing what's working.
Pre-Revenue Startups
If you're still validating product-market fit, focus on that first. Andru is for founders who have PMF and need to scale sales.
B2C Companies
We're built for B2B SaaS selling to enterprises. If you're selling to consumers, we're not the right fit.
Companies That Just Need More Leads
If your problem is lead volume (not qualification), you need a demand gen tool. We help you qualify better, not generate more.
If 2+ items in the "Yes" list describe you, we should talk.
We only work with founders who are the right fit. That's how we deliver results.
The Pure Signal Philosophy
Direction must precede data. You cannot let historical accidents dictate strategic direction. You cannot let contaminated customer data—wins driven by founder relationships, discount-driven purchases, or timing luck—define your ideal customer profile.
Pure Signal is derived from first principles: the intrinsic capabilities of your product and the fundamental problems it solves. Not who happened to buy. Not who you could convince with discounts. But who is structurally positioned to derive Maximum Value Realization from what you've built.
This is the Hybrid ICP Operating System: Start with Pure Signal (product capabilities). Execute intentionally (target based on value alignment). Analyze rigorously (filter accidents from authentic success). Iterate intelligently (refine based on validated market reality).
When you master this system, you don't just grow faster—you build defensible competitive moats that rivals can't copy. Because competitors can copy features, but they can't replicate systematic clarity about who should buy and why.
What We Believe
Data-Driven Decisions
Revenue teams deserve real-time insights, not gut feelings. Every recommendation is backed by AI analysis of your market, competitors, and customer data.
Speed Matters
Time spent on manual research is time not spent selling. Our platform generates comprehensive ICP analysis in under 3 minutes.
Built for Founders
We're founders building for founders. We understand the pressure of hitting revenue targets with limited resources.