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Andru Platform Privacy Policy

Last Updated: November 14, 2025
Effective Date: November 1, 2025

Plain Language Summary

What you need to know about your data:

We built Andru for technical founders who value authenticity and transparency. This Privacy Policy reflects those values by being honest about what data we collect, why we collect it, and how we protect it.

The essentials:

  • We collect what we need: Assessment responses, business context, and usage data to provide personalized recommendations
  • Your data stays yours: We never sell your individual business data to anyone, period
  • Security matters: We implement industry-standard security measures to protect your confidential information
  • You have control: Access, export, or delete your data at any time
  • Transparency commitment: If our practices change materially, we'll tell you clearly and directly

Our values-driven approach:

Unlike platforms that monetize user data, we make money by actually helping you succeed. Your transformation is our business model, not your data.

1. Introduction

1.1 Who We Are

This Privacy Policy is provided by Humus & Shore LLC ("H&S," "we," "us," or "our"), the company behind the Andru revenue acceleration platform ("Platform").

Our Commitment:

We built the Platform with Empathy as a core value—people before profits. This extends to data practices. We collect only what serves your success, protect it carefully, and never exploit it for revenue beyond our subscription model.

1.2 Scope of This Policy

This Privacy Policy applies to:

  • Information collected through the Andru Platform (web-based interface)
  • Information collected through related communications (email, support)
  • Information processed when you use Platform features (assessments, recommendations, tools)

1.3 Your Consent

By using the Platform, you consent to the data practices described in this Privacy Policy. If you do not agree, please do not use the Platform.

2. Information We Collect

2.1 Information You Provide Directly

Account Information:

  • Name and email address
  • Company name and website
  • Job title and role
  • Payment information (processed by third-party payment processor)
  • Contact preferences

Assessment Responses:

  • Revenue readiness evaluation answers
  • ICP (Ideal Customer Profile) definition data
  • Buyer persona information
  • Go-to-market strategy details
  • Financial data (ARR, pricing, customer metrics)
  • Product capability descriptions
  • Market positioning information

2.2 Information Collected Automatically

Usage Data:

  • Pages visited and features accessed
  • Time spent on Platform sections
  • Assessment completion rates
  • Click patterns and navigation flow
  • Session duration and frequency

Technical Information:

  • IP address
  • Browser type and version
  • Operating system
  • Device type (desktop, tablet, mobile)

3. How We Use Your Information

3.1 Primary Uses: Providing Platform Services

We use your information to:

Personalize Your Experience:

  • Generate customized recommendations based on your business context
  • Tailor framework guidance to your funding stage and growth trajectory
  • Prioritize relevant content and resources
  • Create business cases and analysis specific to your situation

Operate Core Platform Features:

  • Process assessments and calculate scores
  • Provide comparative benchmarking (using anonymized aggregate data)
  • Generate reports and visualizations
  • Enable export and integration functionality

3.2 Aggregated and Anonymized Data

We may use aggregated, anonymized data to:

  • Create industry benchmarks (e.g., "Companies at your stage typically have X")
  • Develop case studies and success patterns (with all identifying information removed)
  • Produce research reports on revenue strategy trends
  • Improve AI/ML recommendation algorithms

What "anonymized" means:

Data is stripped of all identifying information—company names, individual names, specific financial figures, unique circumstances—making it impossible to trace back to you.

4. How We Share Your Information

4.1 We Do NOT Sell Your Data

Clear commitment: We do not and will never sell your individual business data to third parties. Period.

Our business model is subscription revenue from helping you succeed, not monetizing your information.

4.2 Service Providers and Processors

We share information with trusted third-party service providers who help us operate the Platform:

  • Payment Processing: Stripe or similar payment processors
  • Cloud Infrastructure: AWS, Google Cloud, or similar providers
  • Analytics and Monitoring: Google Analytics or similar tools (anonymized usage data only)
  • Customer Support Tools: For providing responsive support
  • Email Service Providers: For delivering Platform notifications

All service providers:

  • Are contractually obligated to protect your data
  • May only use data to provide services to us
  • Must comply with applicable privacy laws

5. Data Security

5.1 Our Security Approach

Given that you entrust us with confidential business information, we implement comprehensive security measures:

Encryption:

  • Data in transit: TLS 1.3 or higher for all connections
  • Data at rest: AES-256 encryption for stored data
  • Database encryption: All assessment responses and business data encrypted

Access Controls:

  • Multi-factor authentication required for all H&S team access
  • Role-based access: Team members access only data necessary for their role
  • Regular access reviews: Quarterly audits of who has access to what

6. Your Privacy Rights and Choices

6.1 Access Your Data

You have the right to:

  • Request a copy of all data we hold about you
  • Review your assessment responses and account information
  • Receive data in portable format (JSON, CSV)

6.2 Delete Your Data

You have the right to:

  • Delete your account at any time
  • Request deletion of specific assessment data
  • Have your data removed from our systems

How to delete:

  • Account settings → Delete Account
  • Contact support@humusandshore.com
  • We'll confirm deletion within 30 days

7. Contact Us About Privacy

General Privacy Inquiries: privacy@humusandshore.com

General Questions: geter@humusnshore.org

Final Note: Privacy as Partnership

Privacy isn't just about compliance—it's about respect.

We built this platform to help technical founders transform their revenue processes through systematic, authentic approaches. That same authenticity extends to how we handle your data.

You're trusting us with:

  • Confidential business information
  • Strategic plans and roadmaps
  • Financial performance metrics
  • Competitive positioning details

We honor that trust by:

  • Protecting your data as if it were our own
  • Being transparent about our practices and limitations
  • Giving you control over your information
  • Never exploiting your data for purposes beyond serving you

If you have questions, concerns, or suggestions about our privacy practices, please reach out. We genuinely want to hear from you.

This Privacy Policy is drafted to balance legal compliance with H&S's values of Transparency and Empathy.