How does Andru work with Clay?

Andru defines your Ideal Customer Profile and buyer personas using product-based intelligence. Clay then enriches only the contacts that match your ICP — eliminating wasted enrichment spend on wrong-fit prospects. Andru provides the strategic targeting; Clay provides the data execution.

Should I use Andru or Clay first?

Use Andru first to define who to target and why. Then use Clay to enrich and automate outreach to those specific targets. Without ICP definition, Clay enriches thousands of random contacts — with Andru, every Clay credit targets the right prospect.

Andru + Clay: Better Together

Andru defines your ICP and buyer personas. Clay enriches exactly the right contacts. Together, they eliminate prospecting waste.

Clay without strategic targeting

Clay is powerful at enriching contact data and automating outreach workflows. But without a clear ICP definition, you're enriching thousands of contacts with no signal on who's actually a fit.

"We had no idea who we were actually targeting... 1.2% conversion rate because 98% of those contacts were wrong fit."

How Andru enhances Clay

Andru generates your ICP

Product-based ICP generation identifies your ideal customer profile — not from noisy customer interviews, but from what your product actually solves.

Andru builds buyer personas

Target Buyer Personas with empathy maps define exactly who to reach and what language resonates with them.

Clay enriches ICP-matched contacts

Now Clay's enrichment is surgical — every credit spent targets a contact that matches your ICP criteria.

Clay automates personalized outreach

Clay's workflow automation sends messages using Andru's persona-specific messaging — the right words to the right people.

What each tool does best

Andru: The Intelligence Layer

• Product-based ICP generation
• Target Buyer Persona creation
• Empathy mapping for each persona
• Messaging frameworks per stakeholder
• Pre-meeting intelligence briefs

Clay: The Enrichment Engine

• Contact data enrichment at scale
• Automated prospecting workflows
• Multi-source data aggregation
• Personalized outreach sequences
• CRM integration and syncing

Bottom line

Clay is the engine. Andru is the GPS.

Without Andru, Clay enriches everything. With Andru, Clay enriches the right things.

Start with strategic targeting

Define your ICP with Andru. Then let Clay enrich the right contacts.

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See how Andru enhances other tools

Andru + HubSpot →Andru + Gong →Andru + ZoomInfo →Andru + Salesforce →