Andru & Hubspot
Andru creates your buyer personas and messaging strategy. Hubspot automates the execution.
You need both. Here's which to use first.
What They Do Differently
Andru
Foundation Layer: Buyer Intelligence
- ✓Defines WHO your ideal buyers are (ICP)
- ✓Creates detailed buyer personas
- ✓Identifies pain points & trigger events
- ✓Generates value propositions
- ✓Builds messaging frameworks
- ✓Provides qualification criteria
- ✓Maps buyer journey stages
- ✓Creates content strategy
Hubspot
Execution Layer: Marketing Automation
- ✓Automates email sequences
- ✓Builds landing pages & forms
- ✓Manages CRM & contact database
- ✓Tracks website visitor behavior
- ✓Schedules social media posts
- ✓Creates workflow automations
- ✓Generates marketing reports
- ✓Scores leads & contacts
The Reality: You Need BOTH
Hubspot is incredible at automating your marketing and sales outreach. But automation without strategy is just spam at scale. Here's what happens with each approach:
- Buy Hubspot ($45-3,600/month)
- Start building email sequences
- Realize: "Wait, what should we even SAY?"
- Send generic messages to broad audience
- Get 0.5% reply rate (53% of licenses unused)
- Waste $540-43,200/year on underutilized tool
- Start with Andru Market Clarity ($249/mo)
- Define exact ICP & buyer personas
- Get proven messaging frameworks
- THEN buy Hubspot to automate it
- Load personas & messaging into workflows
- Get 8-12% reply rates with targeted campaigns
- Maximize ROI on every marketing dollar
💡 Key Insight: Hubspot assumes you already know your personas, pain points, and messaging. Andru gives you that foundation. Together, they turn Hubspot from "expensive email tool" into "revenue engine."
Who Should Use Which?
Use Andru FIRST if you:
- •Are launching a new product/service
- •Don't have clear buyer personas
- •Struggle with messaging that converts
- •Want to avoid $21M/year waste trap
- •Need strategic foundation before tactics
Then add Hubspot to:
- •Automate your email campaigns
- •Build landing pages at scale
- •Manage your CRM & contacts
- •Track attribution & ROI
- •Scale execution with workflows
Use BOTH when you:
- •Want strategy + execution unified
- •Need proven messaging in automation
- •Want to maximize Hubspot ROI
- •Are ready to scale revenue
- •Value foundation before tactics
Pricing Comparison
| Feature | Andru | Hubspot |
|---|---|---|
| Starting Price | $249/mo (Market Clarity module) | $45-800/mo (Starter-Pro) |
| Enterprise Price | $1,247/mo (Full Platform) | $3,600/mo (Enterprise) |
| Setup Time | 15 minutes (AI-guided) | 2-6 weeks (onboarding) |
| ICP Analysis | ✅ Core feature | ❌ Manual (you define) |
| Buyer Personas | ✅ AI-generated | ❌ Manual (you create) |
| Messaging Frameworks | ✅ Generated + tested | ❌ You write content |
| Email Automation | ❌ Not included | ✅ Core feature |
| CRM | ❌ Not included | ✅ Included (Free+) |
| Landing Pages | ❌ Not included | ✅ Core feature |
| Best For | Strategic foundation | Tactical execution |
The ICP Advantage Is Real
2.4X
more likely to exceed revenue goals when using personas effectively
Source: Cintell Research
67%
more likely to exceed sales targets with a well-defined ICP
Source: McKinsey & Company
"We did not think about ICP. I wish we did earlier on. It's one of my biggest mistakes."
— Mathilde Collin, CEO of Front (via Lenny's Newsletter)
The Bottom Line
Hubspot is a world-class marketing automation platform. But it can't tell you WHO to target or WHAT to say — it assumes you already know that.
Andru gives you that foundation. It defines your ICP, creates buyer personas, builds messaging frameworks, and maps your buyer journey. Then you load that intelligence into Hubspot and watch your automation actually convert.
Think of it this way: Andru is the architect who designs your revenue strategy. Hubspot is the construction crew that builds it at scale. You wouldn't start building without blueprints — don't start automating without buyer intelligence.
Ready to Build Your Foundation?
Start with Market Clarity at $249/mo and get the buyer intelligence that makes Hubspot (and every other tool) actually work.