Andru + Salesforce: Better Together
Andru defines what "qualified" means. Salesforce tracks those deals. Together, your pipeline stops being a graveyard of wrong-fit prospects.
Salesforce without qualification criteria
Salesforce tracks deals. But it doesn't tell you which deals are worth tracking. Without clear ICP definition and qualification criteria, your pipeline is a warehouse of random prospects at random stages — and your forecast is fiction.
How Andru enhances Salesforce
Andru defines your ICP
Product-based ICP generation creates clear qualification criteria — firmographic, technographic, and behavioral signals that indicate fit.
Andru builds qualification frameworks
Every opportunity gets scored against your ICP. No more "I think this is a good deal" — quantified fit assessment.
Salesforce tracks qualified opportunities
Your Salesforce pipeline now contains deals that match your ICP criteria. Forecast accuracy improves because the inputs are real.
Salesforce reports on ICP-matched performance
Track win rates, cycle times, and deal values by ICP match score — see which segments actually close.
What each tool does best
Andru: The Foundation Layer
- • Ideal Customer Profile definition
- • Qualification criteria and scoring
- • Buyer persona creation
- • Business case generation
- • Champion identification frameworks
Salesforce: The Pipeline Engine
- • Deal tracking and pipeline management
- • Sales workflow automation
- • Forecasting and reporting
- • Team collaboration on deals
- • Customer relationship management
Bottom line
Salesforce manages your pipeline. Andru makes sure the right deals are in it.
You can't manage your way to revenue with the wrong prospects. Define who to sell to first.
Fix your pipeline at the source
Define your ICP and qualification criteria with Andru. Then let Salesforce track the right deals.
Try Andru Free