Andru & Zoominfo
Zoominfo gives you millions of contacts. Andru tells you which 100 to call first.
You need both. Here's which to use first.
What They Do Differently
Andru
Foundation Layer: Buyer Intelligence
- ✓Defines WHO your ideal buyers are (ICP)
- ✓Creates detailed buyer personas
- ✓Identifies qualification criteria
- ✓Maps pain points & trigger events
- ✓Generates value propositions
- ✓Builds prioritization frameworks
- ✓Defines "good fit" vs "bad fit"
- ✓Creates messaging strategy
Zoominfo
Data Layer: Contact Information
- ✓Provides contact data (email, phone)
- ✓Shows company firmographics
- ✓Reveals org charts & reporting lines
- ✓Tracks technographic data
- ✓Lists recent funding & growth signals
- ✓Monitors job changes & hiring
- ✓Identifies decision makers
- ✓Enriches existing CRM data
The Reality: You Need BOTH
Zoominfo has 220M+ contacts. But access to data doesn't mean you know which contacts matter. Here's what happens with each approach:
- Buy Zoominfo ($15-40K/year)
- Get access to 220M contacts
- Realize: "Wait, who should we actually target?"
- Export random lists by industry/size
- Waste 6 months calling wrong prospects
- Blame the data (but it's not the data's fault)
- Part of $21M/year waste problem
- Start with Andru Market Clarity ($249/mo)
- Define exact ICP & qualification criteria
- Get detailed buyer personas
- THEN buy Zoominfo to find those people
- Use ICP filters to export targeted lists
- Call 100 right people, not 10,000 wrong ones
- Maximize ROI on every contact credit
💡 Key Insight: Zoominfo gives you the "who" (contact data). Andru gives you the "why" (who to prioritize and what makes them qualified). Without Andru's intelligence, you're just guessing which of those 220M contacts to call.
Who Should Use Which?
Use Andru FIRST if you:
- •Don't have a clear ICP definition
- •Can't articulate buyer qualification
- •Need prioritization frameworks
- •Want to avoid wasting contact credits
- •Need messaging for outreach
Then add Zoominfo to:
- •Find contacts matching your ICP
- •Get direct dials & verified emails
- •Map org charts & decision makers
- •Monitor trigger events
- •Enrich your CRM data
Use BOTH when you:
- •Want intelligence + data unified
- •Need targeted prospecting at scale
- •Want to maximize data ROI
- •Value quality over quantity
- •Want strategic prospecting
Pricing Comparison
| Feature | Andru | Zoominfo |
|---|---|---|
| Starting Price | $249/mo (Market Clarity module) | $15-25K/year |
| Enterprise Price | $1,247/mo (Full Platform) | $40K+/year |
| Contact Database | ❌ Not included | ✅ 220M+ contacts |
| ICP Analysis | ✅ AI-generated | ❌ You define filters |
| Buyer Personas | ✅ Core feature | ❌ Not included |
| Qualification Criteria | ✅ AI-powered | ❌ Manual setup |
| Direct Dials | ❌ Not included | ✅ Included |
| Technographics | ❌ Not included | ✅ 30K+ technologies |
| Intent Signals | ❌ Not included | ✅ Included |
| Best For | Defining targets | Finding targets |
Why ICP Definition Matters First
2.4X
more likely to exceed revenue goals when using personas effectively
Source: Cintell Research
67%
more likely to exceed sales targets with a well-defined ICP
Source: McKinsey & Company
"We tried the ICP exercise 17 times in the early days. We didn't have an ICP at all... we tried a lot."
— Ali Ghodsi, CEO of Databricks ($30B+) (via Lenny's Newsletter)
The Bottom Line
Zoominfo is the gold standard for B2B contact data. It gives you access to 220M+ contacts, technographics, intent signals, and org charts. But all that data is worthless if you don't know which 100 contacts to prioritize.
Andru gives you that intelligence. It defines your ICP, creates qualification criteria, and builds prioritization frameworks. Then you use Zoominfo to find contacts matching those criteria and actually convert them.
Think of it this way: Zoominfo is a library with 220 million books. Andru tells you which shelf to go to and which 10 books are worth reading. Don't wander the library aimlessly — use Andru first.
Ready to Know Who to Target?
Start with Market Clarity at $249/mo and get the buyer intelligence that makes Zoominfo (and every contact database) actually work.