How does Andru work with ZoomInfo?

Andru defines your Ideal Customer Profile with specific firmographic, technographic, and behavioral criteria. ZoomInfo then uses those criteria to surface contacts at companies that actually match your ICP. Without Andru, ZoomInfo gives you millions of contacts with no signal on who matters. With Andru, every ZoomInfo search is precision-targeted.

Should I use Andru or ZoomInfo first?

Use Andru first to define who you're targeting and why. ZoomInfo is a contact database — it has 100M+ profiles but no opinion on which ones matter to your business. Andru provides the targeting criteria that makes ZoomInfo searches productive instead of overwhelming.

Andru + ZoomInfo: Better Together

Andru identifies your ideal buyers. ZoomInfo finds their contact info. Together, every prospecting dollar targets the right person.

ZoomInfo without ICP targeting

ZoomInfo has 100M+ business profiles. That's the feature and the problem. Without clear ICP criteria, you're scrolling through an ocean of contacts with no way to separate signal from noise. Most teams export thousands of contacts, email them all, and get 1-2% response rates.

Companies are 50% less likely to survive 5 years if less than 10% of their customers match their ICP. ZoomInfo can't help you define that ICP — it just gives you more contacts.

How Andru enhances ZoomInfo

Andru generates your ICP criteria

Product-based ICP generation defines the firmographic, technographic, and behavioral signals that indicate a high-fit prospect.

Andru identifies target personas

Buyer personas define which roles to reach at each company — and the specific pain points that make them receptive.

ZoomInfo surfaces ICP-matched contacts

Now ZoomInfo searches use Andru's criteria — industry, company size, tech stack, job title — to surface only the contacts worth reaching.

Outreach uses persona-specific messaging

Each contact gets messaging tailored to their role and pain points, using Andru's empathy maps and value frameworks.

What each tool does best

Andru: The Targeting Layer

• Product-based ICP generation
• Target Buyer Persona creation
• Qualification criteria definition
• Empathy maps per persona
• Messaging frameworks for outreach

ZoomInfo: The Contact Database

• 100M+ verified business profiles
• Firmographic and technographic data
• Direct dials and email addresses
• Intent data and buying signals
• Company hierarchy and org charts

Bottom line

ZoomInfo has every contact. Andru tells you which ones matter.

Without Andru, ZoomInfo is an ocean. With Andru, it's a precision-targeted list.

Stop prospecting blind

Define your ICP with Andru. Then let ZoomInfo find the exact contacts that match.

Try Andru Free

See how Andru enhances other tools

Andru + Clay →Andru + Gong →Andru + HubSpot →Andru + Salesforce →