Brandon Geter
I spent a decade in the crucible of Silicon Valley SaaS sales. Not in the glossy conference rooms you see on LinkedIn — in the trenches, carrying quota, building teams from scratch, and watching brilliant products either soar or stumble on one factor: whether the founders truly understood their market.
A bottle of water costs ten cents. In the Sahara it's worth a thousand dollars.
Same product. Ten-thousand-fold difference in value.
Your product has a desert — a context where it isn't just useful but essential, where competition becomes irrelevant because you're the only water.
Most companies die fighting in grocery stores, never knowing their desert exists. I built Andru to find it systematically.
Where the idea came from
I started as a business development rep at Apttus in 2014, obsessed less with hitting quota than with understanding why customers said yes — and more importantly, why they said no.
Apttus
Revenue management SaaS · Series A–D
- Only BDR to hit quota in my first year
- Assisted in closing ~$1.5M in TCV in my first seven months
- BDR → Team Lead → Manager in three years
- As Manager: led teams sourcing ~$5.5M in ACV across Enterprise Northeast & APAC
- Built an incentives program that improved team productivity by 60%
Sumo Logic
Cloud monitoring SaaS · pre-IPO
- Increased average deal size from $20K to $49K per month — a 145% rise
- Sourced 5 new logos / $350K ARR
- Grew the East SDR team from 5 to 10 reps, and promoted 3
Zero code to launch in four months
I'm not a developer. I've never taken a coding class. I built Andru — a full-stack platform with AI analysis, database integrations, and complex assessment logic — in four months, using Claude Code and Cursor.
Why that matters to you: I'm a translator. I speak the builder's language and the buyer's language, and Andru exists to close the distance between what someone has built and why it matters to the person with budget authority.
People first, business second
Trust beats pretension. Transparency beats polish. Sustainable growth beats vanity metrics.
I'm not here to help anyone chase headlines or raise bigger rounds. I'm here to help find the customers who are dying of thirst — the ones for whom you're essential rather than optional.
Want to see where your product becomes essential?
Run it on a company you know. No signup, no call.
Brandon Geter · Founding Partner, Humus & Shore · Creator of Andru