Andru is a revenue intelligence platform for technical founders. It uses AI to generate ICP analysis, messaging frameworks, and sales playbooks that help founders transition from founder-led sales to scalable sales teams.

How is Andru different from Clay?

Clay focuses on data enrichment and prospecting automation. Andru focuses on the strategic layer that precedes prospecting: defining WHO to target and WHY they buy. Use Andru to define your ICP, then Clay to find contacts matching that criteria.

How much does Andru cost?

Individual modules start at $249/month. Stage 1 bundle is $657/month. Full platform is $1,247/month. No long-term contracts required. Free trial available for Market Clarity module.

Who should use Andru?

Andru is designed for technical founders at Series A-B B2B SaaS companies who are figuring out sales. Ideal users have built a great product but struggle to articulate who should buy it.

How is Andru different from hiring a sales consultant?

Traditional sales consulting costs $15,000-50,000 for static deliverables over 6-8 weeks. Andru provides equivalent strategic frameworks for $249-1,247/month with AI that continuously refines recommendations.

90% of Startups Fail for Lack of Market Need?
No. They Fail for Lack of Market Clarity.

The Technical Founder's Path from Chaos to $15M ARR

Andru gives you the systematic framework to know WHO buys, WHAT they care about, and HOW to close them—in minutes, not months.

Find Your Stage(2 min)Try Free ICP Demo

✓ No signup required•✓ No credit card•✓ See full output

Your Revenue Journey

One platform. Three stages. Pay for what you need now.

Most founders start here

Stage 1

LEARN

Founder-Led Sales

$657/mo

4 modules

Stage 2

BUILD

First Hires & Process

$765/mo

5 modules

Stage 3

SCALE

Sales Machine

$1247/mo

6 modules

Take the 2-min Stage Assessment

What You Get in Minutes, Not Months

What takes consultants 6 months and $90K, Andru generates in minutes.

WHO to Sell To

AI-powered ICP from product capabilities, not contaminated historical data. Know which markets are positioned for maximum value.

WHAT They Care About

Buyer personas with day-in-the-life scenarios. Understand the psychological terrain that drives every B2B purchase.

HOW to Close Them

Business case frameworks and ROI calculators that CFOs approve. Stop losing deals to "no decision."

“We did not think about ICP. I wish we did earlier on. It's one of my biggest mistakes.”

Mathilde Collin

CEO, Front (via Lenny's Newsletter)

2.4X

More likely to exceed revenue goals with personas

Cintell Research

67%

More likely to exceed sales targets with defined ICP

McKinsey

71%

Of revenue-exceeding companies have documented personas

Forrester

Free Trial

Try Market Clarity Free for 30 Days

Get full access to our flagship module—ICP analysis, buyer personas, and market positioning. $249/month value. No credit card required.

Start Free Trial

No credit card • Cancel anytime • Your data stays yours

Ready to Stop Guessing?

Join 47 technical founders who found their ICP this month.

Start Your Free 30-Day Trial View Full Pricing Not sure? Take the 2-min stage assessment →

90% of Startups Fail for Lack of Market Need?
No. They Fail for Lack of Market Clarity.

The Technical Founder's Path from Chaos to $15M ARR

Andru gives you the systematic framework to know WHO buys, WHAT they care about, and HOW to close them—in minutes, not months.

Find Your Stage(2 min)Try Free ICP Demo

✓ No signup required•✓ No credit card•✓ See full output

Your Revenue Journey

One platform. Three stages. Pay for what you need now.

Most founders start here

Stage 1

LEARN

Founder-Led Sales

$657/mo

4 modules

Stage 2

BUILD

First Hires & Process

$765/mo

5 modules

Stage 3

SCALE

Sales Machine

$1247/mo

6 modules

Take the 2-min Stage Assessment

What You Get in Minutes, Not Months

What takes consultants 6 months and $90K, Andru generates in minutes.

WHO to Sell To

AI-powered ICP from product capabilities, not contaminated historical data. Know which markets are positioned for maximum value.

WHAT They Care About

Buyer personas with day-in-the-life scenarios. Understand the psychological terrain that drives every B2B purchase.

HOW to Close Them

Business case frameworks and ROI calculators that CFOs approve. Stop losing deals to "no decision."

“We did not think about ICP. I wish we did earlier on. It's one of my biggest mistakes.”

Mathilde Collin

CEO, Front (via Lenny's Newsletter)

2.4X

More likely to exceed revenue goals with personas

Cintell Research

67%

More likely to exceed sales targets with defined ICP

McKinsey

71%

Of revenue-exceeding companies have documented personas

Forrester

Free Trial

Try Market Clarity Free for 30 Days

Get full access to our flagship module—ICP analysis, buyer personas, and market positioning. $249/month value. No credit card required.

Start Free Trial

No credit card • Cancel anytime • Your data stays yours

Ready to Stop Guessing?

Join 47 technical founders who found their ICP this month.

Start Your Free 30-Day Trial View Full Pricing Not sure? Take the 2-min stage assessment →

90% of Startups Fail for Lack of Market Need?No. They Fail for Lack of Market Clarity.

Your Revenue Journey

LEARN

BUILD

SCALE

What You Get in Minutes, Not Months

WHO to Sell To

WHAT They Care About

HOW to Close Them

Try Market Clarity Free for 30 Days

Ready to Stop Guessing?

90% of Startups Fail for Lack of Market Need?No. They Fail for Lack of Market Clarity.

Your Revenue Journey

LEARN

BUILD

SCALE

What You Get in Minutes, Not Months

WHO to Sell To

WHAT They Care About

HOW to Close Them

Try Market Clarity Free for 30 Days

Ready to Stop Guessing?

90% of Startups Fail for Lack of Market Need?
No. They Fail for Lack of Market Clarity.

90% of Startups Fail for Lack of Market Need?
No. They Fail for Lack of Market Clarity.